At IMUG tonite Manish Bhargava from Google reprised his talk on “How Google Built a Strong & Robust I18N Organization in Four Years”, previously presented at the WorldWare Conference. Manish is the product manager for Google’s 40 language initiative.
This was a fairly non-technical general talk on Google’s efforts to realize their mission statement.
What was most notable about the talk is that no mention was made of where their i18n staff came from. Google largely gained their deep Internet i18n knowledge from hiring former Netscape and IBM ICU staff. Currently the group hires based on referrals of experienced people.
It was decided to pick the 40 most natural languages as they represented 99.7% of web traffic. (To get to 100% would require 120 more languages.) Google search itself is in 113 languages, and GMail in 54, soon to be 58. Eric Schmidt, Google’s CEO, is a strong supporter of this effort and quality of user experience is considered more important than cost of translation.
Lux-IQ: program to get feedback on international User experience and localization quality of various Google products from a network of in-market evaluators.
Example findings:
Issue type
Language/translation, interaction design, feature missing, feature bugs, visual design, data quality, other. Total.
Google translation toolkit used for ads. Machine translation. Some ad customers request translation into 50 languages for example.
Language Findits. 3 hour testing party for language-related products. Very successful.
Language console would help with finding already translated strings.
Globalization continuum
I18n prd, intl 1-stop, i18n checklist, country planningn legal, content, l10n checklist, translation, review and qa
I18n, planning, deployment
All is global, weekly pushes, 0.25 seconds for search query response
Quality is more important than cost.
High level advice alone – not effective
Deliver concrete solutions, hands-on
Adapt to product needs, constraints and priorities
Earn credibility
Success breeds success
Be persistent
Metrics: intl revenue, top10 problems
Graph of i18n api adoption
Challenges
Unicode redesign
Bidi in webapps
Broad range of environments
I18n technologies
Deep dives: android, chrome, gmail, youtube: to help critical area, new areas
40 language initiative
Take aways
I18n by design
Educate, evangelize, communicate
Design globally, implement locally
Build credibility. Success breeds success.
Retrofitting happens. C’ets la vie. Learn from it.
“Make it easy to do right, and hard to do wrong.”
3 engineers for 7 months to fix gmail
Thanks to Google for hosting.
# XIHA Connects Facebook and Twitter Friends with New Multilingual Translation http://tinyurl.com/2ankev2 #L10n about 3 hours ago via web
# Zynga Launches First Localized Game In China: Texas Poker. http://tinyurl.com/2fxp9tm #L10n about 3 hours ago via web
# @localization sorry didn’t see your Q (no hashtag) but their i18n team seems fairly centralized but serves all projects and offices. about 4 hours ago via web in reply to localization
# And the event is over! Thank you Manish, and thank you Andrew Swerdow & the Google i18n intergrouplet for hosting! #imug408 about 6 hours ago via web
# Question: is there a process for self-localization of smaller language? Yes, for example Search recently translated into Hawaiian. #imug408 about 6 hours ago via web
# Question: why 40 languages? Those 40 can reach 99.7% of all internet users. Actually 42 now. ~100 more needed for remaining 0.03%. #imug408 about 6 hours ago via web
# Many questions from audience. One was how well-integrated is bug-management system? Manish summarized end-to-end process for that. #imug408 about 6 hours ago via web
# @renatobeninatto approximately 60 attended tonight’s Google #i18n event. #imug408 about 6 hours ago via web in reply to renatobeninatto
# Manish now summing up: #i18n by Design and other take-aways for any organization. #imug408 about 6 hours ago via web
# Google #i18n API adoption has grown 173% since start of the 40 language initiative. #imug408 about 6 hours ago via web
# Google has a team dedicated to #Unicode “Redesign”. #imug408 about 6 hours ago via web
# First two points on successful #i18n: not high-level advice alone; deliver concrete solutions or even hands-on help. #imug408 about 6 hours ago via web
# How can an #i18n team make an impact on projects from the outside? Manish offers 6 points. #imug408 about 6 hours ago via web
# Amazing how much the Web challenges but also offers opportunities in #i18n. #imug408 about 6 hours ago via web
# Interesting timeline now of Google’s Globalization process from i18n thru Planning to L10n. But I’m not going to give it away.
#imug408 about 6 hours ago via web
# Apparently this internal Language FindIt program results in far less mischief than other firms’ community translation efforts.
#imug408 about 6 hours ago via web
# Manish now onto Language FindIts: Googlers identifying translation & #L10n issues to improve Google products in own languages. #imug408 about 6 hours ago via web
# Interesting discussion going on with audience about MT vs. transcreation. And rule-based vs. statistical translation. #imug408 about 6 hours ago via web
# @renatobeninatto Yes they do use Google Translator Toolkit internally for example in automated ad translation. User can then edit. #imug408 about 6 hours ago via web in reply to renatobeninatto
# @renatobeninatto I found Petra, she says Hi, but she is still making me ask your question.
#imug408 about 6 hours ago via web in reply to renatobeninatto
# @ken_lunde yes similar to Wordware but the entrance fee was far less!
Very good presentation, great interaction with audience. #imug408 about 6 hours ago via web in reply to ken_lunde
# Google has a program called Lux-IQ to get feedback from local market-savvy non-technical users in all 40 language markets. #imug408 about 6 hours ago via web
# #i18n quality issues include not only basic encoding and locale issues, but also missing features important locally. #imug408 about 7 hours ago via web
# The presentation is now turning to quality issues in #i18n. #imug408 about 7 hours ago via web
# Manish is also presenting case studies, such as their experience with Google Video and Unicode (pre-YouTube). #imug408 about 7 hours ago via web
# And by the way Google is hiring #i18n engineers! #imug408 #jobs about 7 hours ago via web
# Manish has given us perspective on Google’s incredible global growth, and the start of Google’s 40-language initiative in 2007 #imug408 about 7 hours ago via web
# Manish Bhargava, Google #i18n Product Manager, is presenting. #imug408 about 7 hours ago via web
# Tonight’s IMUG event at Google kicked off 1/2 hour late, big crowd not enough badges.
#imug408 about 7 hours ago via web
# Going to tonight’s IMUG event @ Google? Maps, directions and more: http://www.imug.org/google/ #imug408 about 10 hours ago via web
# Shirley_Rogers Twitter Unicode Hashtags – http://bit.ly/9ciNuu about 12 hours ago via web Retweeted by i18n_mug
# 57 yes, 5 maybe RSVPs: 8 left for tonight’s 70 chairs. Will it be SRO? Google’s Manish Bhargava is an #i18n star! #imug408 about 12 hours ago via web
# Localization Project Manager, Net-Translators, Sunnyvale, CA. Just posted to IMUG Jobs: http://www.imug.org/jobs/ #L10n #jobs about 13 hours ago via web
# Maps and directions to tonight’s 7 PM Google #i18n event in Mountain View, CA: http://www.imug.org/google/ #imug408 about 14 hours ago via web
# IMUG cannot do webcasts from Google yet. Hope to see you all there tonight! http://tinyurl.com/2f9esas Hashtag will be #imug408 about 14 hours ago via web
# RT @ken_lunde Two font- and CJKV-related Tech Notes now live. http://tinyurl.com/23ffulg & http://tinyurl.com/yzd3hjj <–Kazuraki font! about 16 hours ago via web
# Kazuraki: Adobe’s Groundbreaking New Japanese Typeface http://tinyurl.com/2by46nn Next month’s IMUG event, @ Adobe #imug408 about 16 hours ago via web
# TONIGHT 7 PM: The Google i18n Story http://tinyurl.com/2f9esas Hashtag for this IMUG event @ Google will be #imug408 about 16 hours ago via web
# cathywissink RT @TalkStandards Nascent Web Open Font Format is getting boost thanks to W3C’s new initiatives http://bit.ly/biE85M #typography about 16 hours ago via web Retweeted by i18n_mug
I’ve been trying periodically since OSCON on July 19 to create a Twitter account for @ActionMessage, but kept getting an error page with “Internal Server Error” from twitter.com.
Here’s some links related to YouTube subsidizing Internet video for the entire world. Thanks, Google!

